A Shared Vision for Change: How Genuine Futures and Squosh It Are Creating Cleaner, Stronger Communities

A Shared Vision That Goes Beyond Conversation

At Genuine Futures, we have always believed that real change does not happen in isolation.

It happens when people come together.
When organisations align.
When businesses step forward.

Our recent visit to Squosh It marked more than a meeting — it signalled the beginning of a shared vision for change.

A vision built around:

• Supporting communities
• Improving environments
• Creating real opportunities for young people

From Introduction to Alignment

What became clear very quickly during our visit was that this was more than a connection — it was alignment.

Alignment in values.
Alignment in purpose.
Alignment in what needs to change.

Eric McBean, Founder of Squosh It, and his team welcomed us openly, sharing their operations, expertise, and approach to managing waste and maintaining cleaner environments.

More importantly, they demonstrated a clear commitment to using business as a force for positive community impact.

A Shared Vision for Social Impact

Eric captured this alignment clearly:

“After meeting with the team at Genuine Futures, it quickly became clear that we share a common vision around creating positive social impact through enterprise. Our conversation highlighted a strong alignment in values, particularly around supporting communities, improving environments, and creating practical solutions that make a lasting difference to people’s lives.

We see a genuine opportunity to collaborate to further improve the cleanliness and management of communal bin stores, helping to address the environmental issues that negatively affect residents, neighbourhoods, and the wider community.

We look forward to continuing the conversation and exploring how, together, we can create cleaner, safer, and more sustainable communities for the people we serve.”
— Eric McBean, Founder, Squosh It

More Space for Your Waste: A Smarter Approach to Bin Management

Squosh It is leading the way with an innovative solution to a growing community challenge.

Their award-winning approach is transforming how communal waste is managed:

• The UK’s first mobile compacting service for communal bins and bin store areas
• Increasing bin capacity by over 50%
• Reducing the need for frequent collections
• Lowering operational costs
• Driving down CO2 emissions

Cleaner, more efficient bin stores lead to:

• Fewer missed collections
• Improved recycling rates
• Better resident behaviour
• Safer and more sustainable environments

This is not just waste management — it is a smarter, more effective system for improving communities.

Clean Futures: Delivering the Visible Impact

Working alongside this innovation is Clean Futures, the youth-led external cleaning enterprise delivered by Genuine Futures.

Clean Futures provides:

• External cleaning of bins
• Deep cleaning of bin stores
• Maintenance of communal areas
• Ongoing environmental upkeep

Together, this partnership creates a complete solution:

• Squosh It maximises capacity and efficiency
• Clean Futures ensures cleanliness and presentation

This joined-up approach delivers:

• Cleaner environments
• Better maintained communal spaces
• Improved living conditions for residents
• Real employment and training opportunities for young people

Why Collaboration Is the Key

For too long, challenges such as poor waste management and youth disengagement have been approached separately.

Different organisations.
Different priorities.
Disconnected solutions.

The reality is clear:

No single organisation can solve these issues alone.

Collaboration allows us to:

• Combine innovation with delivery
• Align environmental solutions with social impact
• Create sustainable, long-term change

Leadership Perspective

“For us, this is about more than creating opportunities — it’s about restoring belief. Too many young people have been written off before they’ve had a chance. When businesses like Squosh It open their doors and work alongside us, it shows what’s possible when we stop working in silos and start building solutions together.”
— Sam Smith, Co-Director, Genuine Futures

“This is what real community power looks like. When young people are given exposure to real environments and supported by businesses that genuinely care, you see confidence grow immediately. Collaboration like this is not just valuable — it’s essential if we want to create lasting change.”
— Mike Alleyne, Co-Director, Genuine Futures

A New Model for Community Impact

This partnership represents a new way of working.

Not isolated services.
Not short-term interventions.

But a combined model where:

• Enterprise meets social impact
• Environmental solutions meet youth opportunity
• Businesses and communities work together

This is a scalable model for addressing real challenges across Bolton and beyond.

Cleaner, Safer, Stronger Communities

The outcomes of this collaboration are tangible:

• Cleaner bin stores
• Improved waste management systems
• Safer and more attractive neighbourhoods
• Reduced environmental impact

Alongside this is a deeper impact:

Young people gaining:

• Confidence
• Skills
• Work experience
• A sense of purpose

From Conversation to Action

The strength of this partnership lies in its focus on delivery.

This is about:

• Turning ideas into action
• Creating real opportunities
• Delivering visible results

What Happens Next

Following this visit, the next steps include:

• Developing joint delivery through Clean Futures and Squosh It
• Creating structured work opportunities for young people
• Expanding services across Bolton communities
• Building long-term partnerships with housing providers and local organisations

A Clear Call to Action: Work With Us

We are actively seeking to collaborate with:

• Housing associations
• Local authorities
• Property managers
• Businesses and community organisations

If you are looking to:

• Improve communal bin store management
• Enhance environmental standards
• Support young people into employment
• Be part of a practical, scalable solution

We encourage you to get in touch.

Get Involved

Email: hello@genuinefutures.co.uk
Website: www.genuinefutures.co.uk

Support the Mission

If direct collaboration is not possible, you can still support the work:

Donate & Pay It Forward

Your support helps:

• Create opportunities for young people
• Deliver training and enterprise programmes
• Improve local environments
• Build stronger communities

Final Thought

The challenges facing communities are real.

But so is the solution.

Working together.
Aligning purpose.
Delivering action.

When innovation meets opportunity and collaboration drives delivery:

• Communities improve
• Young people progress
• Lasting change becomes possible